NEVADA COUNTY, CA
MFA? MBA?
Impressed? Neither are we. Which is why we don't lead with our credentials, and neither should you.
Our expertise comes from experience. We know what motivates customers to take action. We lead with feelings, not features.
STORYTELLING
IS OUR
SUPERPOWER
WHO THE FOLK ARE WE?
GOLDFOLK is a storytelling studio and print magazine born and raised in the foothills of Northern California.
We’re here for the makers, doers, growers, and go-for-it-ers—local businesses with grit, charm, and stories worth telling.
Our mission? To market small businesses with the same care and creativity they put into their craft.
Through soulful interviews, gorgeous photography, and design that actually makes people want to stop and read, we turn your everyday hustle into hometown legend. Whether it’s a print feature on your kitchen table or a digital story making the rounds online, we’re all about real connection, local love, and marketing that doesn’t feel like a sales pitch.
This is storytelling. This is narrative marketing.
spoiler: WE'RE NOT A BIG AGENCY
CASEY LANE
PUBLISHER/WRITER
NALINA KAUFMAN
PHOTOGRAPHY
JUNIPER LINDQUIST
DESGINER
Your story is your secret sauce—without it, you’re just another sandwich. Let’s turn what you do into something people feel, frequent, (and remember).
THE STUFF WE'RE really, GOOD AT.
It's that undetectable place between storytelling and marketing where authenticity reigns and we blend entertainment with education. Aka—our superpower. It’s the kind of alchemy that makes readers feel seen, not sold to—and keeps your brand top of mind without shouting for attention.
NARRATIVE MARKETING
Not your average headshots. We create full-blown visual narratives—pro-level photography that captures the vibe, not just the face. Paired with thoughtful design, your business doesn’t just show up—it shows off. Think less stock photo, more storybook. Cover-worthy? Always.
PHOTOGRAPHY
We’re not building custom suits—we’re inviting you into the closet. Our design is dialed: clean, modern, and built to showcase great stories without shouting. Think signature style with room for your voice to shine—where every headline, photo, and layout works together to stop readers mid-flip.
Your story’s got legs—so we make sure it walks into the right rooms. No endless swiping or praying to the algorithm gods. We hand-deliver your brilliance straight to the folks who live, work, and invest right here. Real reach. No fluff.
DISTRIBUTION
FLIP THROUGH our FOLK.
Click a magazine below and flip through past issues. Yep, just like we promised, our content is always free.
WE'RE NOT JUST A MAGAZINE,
We're your
story-slinging sidekick.
Marketing is a steady beat, not a one-hit-wonder. Like a good daily habit, a story builds momentum over time, with fresh content, unique value props, and seasonal reminders your business becomes ingrained in the hearts and minds of readers.
Join local partners who've seen the value of consistent exposure, and allow us to create an annual narrative for your small business.
